




BRAND DESIGN "SOSA"
About the brand
Industry: Construction and remodeling (home)
Concepts:
Construction, home, modern, modern, resistant, minimalist.
The graphic codes represent different concepts, such as the type of typography
or the symbolism of the logo’s isotype.
For example, the symbol can be an abstraction of the S character (initial of the brand name)
presenting firm thick lines related to the strength and quality of the structure.
They can fit in an enveloping way related to the concept of protection.
Also, the typeface being sans serif represents technology or a modern concept.
Having a robust structure represents security and protection.
Diagonals are attributed to dynamism, movement, change or renewal.
Año: 2025